Contact
I'm always excited to collaborate on new projects and bring creative visions to life. Whether you need a complete design system, a mobile app, or visual identity work,
let's connect.
ozgekahyaguner@gmail.com
Laila
Mobile App
Design System
Web Design
Redefining Digital Dating by Prioritizing Intentional Connection.
The current market suffers from digital fatigue and superficial matching. Laila aimed to shift the focus from quantity to quality matches using a complex, multi-layered filtration system based on user activity and long-term goals.
Uncovering the Core Problem: From Swiping Fatigue to Intentionality.
The core challenge in the prevailing dating app market is the promotion of digital fatigue and a fast-consumption culture. Users were lost in an abundance of superficial options, diminishing their intent to form meaningful connections. Laila’s core business goal was not maximizing time-on-app, but maximizing the Quality Date Rate by emphasizing "Slow Dating" principles.
Strategic Focus
Extensive user research and market analysis confirmed the necessity of pivoting the app around the "Slow Dating" philosophy. My strategic focus was to design a richer profile creation experience that genuinely reflects the user's intent and values. This required structured data entry fields that clarify the user's dating motivation and expectations, moving beyond mere photos and short bios. This was a critical UX decision directly supporting the product's commercial logic.
Information Architecture & UX Mapping
To achieve Laila's goal of "Intentionality," the complex, multifaceted filtration algorithm running in the backend needed to be transparent and manageable in the user interface. The primary design difficulty was ensuring users could personalize these deep filters without feeling overwhelmed.
To manage this complexity, I designed a modular Information Architecture (IA) that separated matching preferences into "Hard Filters" and "Soft Preferences."
Hard Filters: Grouping essential matching criteria (age range, distance, etc.) into a single, unambiguous settings screen.
Soft Preferences: Designing a dynamic tagging system to connect user data like interests and values with the profile creation and matching flow
Outcome
This structural separation resulted in a 22% increase in the completion rate of the settings screen and significantly strengthened the perceived trust in the match quality.
Building the Laila Experience
Design system. To make Laila territory clear, vibrant, and explorable, we created
Match with Abby 🎉
Matching with someone means you will lose the chance to match with other people who liked this date.
Nevermind
Match
Sports
Let’s play Tennis
Sat, August 24 - 9:00 pm cest
Bar Pitti, NY
Anish Kapoor exhibition
Sept 17 2023
Afternoon
Soho, NY
You can only match with one person at a time for each date
New Date
Cancel
Write a headline...
0/30
Category
Food & Drink
Date & Time
Wed, December 17 - Night
Location
New York, NY
Publish
More Projects
Türk Telekom
See Project
Veganzone
See Project
Sensey
See Project
Laila
Mobile App
Design System
Visual Identity
See Project
Laila
Mobile App
Design System
Web Design
Redefining Digital Dating by Prioritizing Intentional Connection.
The current market suffers from digital fatigue and superficial matching. Laila aimed to shift the focus from quantity to quality matches using a complex, multi-layered filtration system based on user activity and long-term goals.
Uncovering the Core Problem: From Swiping Fatigue to Intentionality.
The core challenge in the prevailing dating app market is the promotion of digital fatigue and a fast-consumption culture. Users were lost in an abundance of superficial options, diminishing their intent to form meaningful connections. Laila’s core business goal was not maximizing time-on-app, but maximizing the Quality Date Rate by emphasizing "Slow Dating" principles.
Strategic Focus
Extensive user research and market analysis confirmed the necessity of pivoting the app around the "Slow Dating" philosophy. My strategic focus was to design a richer profile creation experience that genuinely reflects the user's intent and values. This required structured data entry fields that clarify the user's dating motivation and expectations, moving beyond mere photos and short bios. This was a critical UX decision directly supporting the product's commercial logic.
Information Architecture & UX Mapping
To achieve Laila's goal of "Intentionality," the complex, multifaceted filtration algorithm running in the backend needed to be transparent and manageable in the user interface. The primary design difficulty was ensuring users could personalize these deep filters without feeling overwhelmed.
To manage this complexity, I designed a modular Information Architecture (IA) that separated matching preferences into "Hard Filters" and "Soft Preferences."
Hard Filters: Grouping essential matching criteria (age range, distance, etc.) into a single, unambiguous settings screen.
Soft Preferences: Designing a dynamic tagging system to connect user data like interests and values with the profile creation and matching flow
Outcome
This structural separation resulted in a 22% increase in the completion rate of the settings screen and significantly strengthened the perceived trust in the match quality.
Match with Abby 🎉
Matching with someone means you will lose the chance to match with other people who liked this date.
Nevermind
Match
Sports
Let’s play Tennis
Sat, August 24 - 9:00 pm cest
Bar Pitti, NY
Anish Kapoor exhibition
Sept 17 2023
Afternoon
Soho, NY
You can only match with one person at a time for each date
New Date
Cancel
Write a headline...
0/30
Category
Food & Drink
Date & Time
Wed, December 17 - Night
Location
New York, NY
Publish
More Projects
Türk Telekom
See Project
Sensey
See Project
Veganzone
See Project
Laila
Mobile App
Design System
Web Design
Redefining Digital Dating by Prioritizing Intentional Connection.
The current market suffers from digital fatigue and superficial matching. Laila aimed to shift the focus from quantity to quality matches using a complex, multi-layered filtration system based on user activity and long-term goals.
Uncovering the Core Problem: From Swiping Fatigue to Intentionality.
The core challenge in the prevailing dating app market is the promotion of digital fatigue and a fast-consumption culture. Users were lost in an abundance of superficial options, diminishing their intent to form meaningful connections. Laila’s core business goal was not maximizing time-on-app, but maximizing the Quality Date Rate by emphasizing "Slow Dating" principles.
Strategic Focus
Extensive user research and market analysis confirmed the necessity of pivoting the app around the "Slow Dating" philosophy. My strategic focus was to design a richer profile creation experience that genuinely reflects the user's intent and values. This required structured data entry fields that clarify the user's dating motivation and expectations, moving beyond mere photos and short bios. This was a critical UX decision directly supporting the product's commercial logic.
Information Architecture & UX Mapping
To achieve Laila's goal of "Intentionality," the complex, multifaceted filtration algorithm running in the backend needed to be transparent and manageable in the user interface. The primary design difficulty was ensuring users could personalize these deep filters without feeling overwhelmed.
To manage this complexity, I designed a modular Information Architecture (IA) that separated matching preferences into "Hard Filters" and "Soft Preferences."
Hard Filters: Grouping essential matching criteria (age range, distance, etc.) into a single, unambiguous settings screen.
Soft Preferences: Designing a dynamic tagging system to connect user data like interests and values with the profile creation and matching flow
Outcome
This structural separation resulted in a 22% increase in the completion rate of the settings screen and significantly strengthened the perceived trust in the match quality.
Building the Laila Experience
Design system. To make Laila territory clear, vibrant, and explorable, we created
Match with Abby 🎉
Matching with someone means you will lose the chance to match with other people who liked this date.
Nevermind
Match
Sports
Let’s play Tennis
Sat, August 24 - 9:00 pm cest
Bar Pitti, NY
Anish Kapoor exhibition
Sept 17 2023
Afternoon
Soho, NY
You can only match with one person at a time for each date
New Date
Cancel
Write a headline...
0/30
Category
Food & Drink
Date & Time
Wed, December 17 - Night
Location
New York, NY
Publish
More Projects
Türk Telekom
Mobile App
Design System
Visual Identity
See Project
Sensey
Mobile App
Design System
Visual Identity
See Project
Veganzone
Mobile App
Design System
Visual Identity
See Project
Laila
Mobile App
Design System
Visual Identity
See Project
Contact
I'm always excited to collaborate on new projects and bring creative visions to life. Whether you need a complete design system, a mobile app, or visual identity work, let's connect.
ozgekahyaguner@gmail.com